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At a press conference on Sunday, angry citizens ran off Jason Kessler, the organizer of a disastrous rally for white supremacists, neo-Nazis and other members of the. The Nintendo Switch exists, and is a fantastic gaming system that you can, in a pinch, play in a bar, a car, or on the train. Phones exist too, and the games on them. 13-year-old Rynn Jacobs lives alone in a high-class Quebec small town, but unknown to the neighbors, she is leading a secret and dangerous life. The Year’s 23 Best Media Plans, From Netflix and Hulu to GoPro and Google The most innovative ways brands reached consumers. Khloé Kardashian Celebrates Halloween As Mother of Dragons from HBO's 'Game Of Thrones' Rosanna Pansino Creates Spooky Treats That Anyone Can Make! Watch breaking news videos, viral videos and original video clips on CNN.com.

The Year’s 2. 3 Best Media Plans, From Netflix and Hulu to Go. Pro and Google – Adweek.

With a constant stream of information inundating consumers at every turn, it’s becoming harder than ever for advertisers to reach their target audiences in meaningful ways. That’s where our Media Plan of the Year honorees come in. Whether they were turning social media outrage into candy sales like Snickers (see more on our Media Plan of the Year here) or showing beer drinkers how their empty bottles can help save the environment, these 2. The Judges. Many thanks to our esteemed panel of jurors who carved out time to judge another record year of Media Plan of the Year entries. If you’re interested in serving as a juror in 2.

Jemima Mendenhall at Jemima. Mendenhall@adweek. Sasha Savic (chair), Media. Com• Kamran Asghar, Crossmedia• Neil Goodspeed, Carmichael Lynch• Carmen Graf, GSD& M• Trevor Guthrie, Giant Spoon• Sarah Kramer, Spark Foundry• Lynn Lewis, UM• Maureen Mc.

If you’re planning to see Spider-Man: Homecoming in theaters, you can also watch Spider-Man and Spider-Man 2, starring Tobey Maguire, on Hulu. Hulu also has most of. · "Marvel's Luke Cage": Mike Colter stars as an indestructible crime fighter in this eagerly awaited series based on a Marvel comic book character.

Closkey, Kinetic U. S.• Rachel Mercer, Deutsch New York• Eric Perko, MUH- TAY- ZIK HOF- FER• Sheri Roder, Horizon Media• Neil Smith, 3. David Song, BARKER• Mel Stern, J3• Jeff Tan, Dentsu Aegis Network USAUM Hulu, “The Laws of Gilead”Categories: Campaign ($1. Best Use of Native ($1 million +)To promote the dystopian world of The Handmaid’s Tale, where women have no voice, Hulu and its agency UM Los Angeles tuned in to and amplified female- driven conversations from social media and the post- election protest marches early this year.“We wanted to be bold but empathetic and in the right tone,” says Kacie Sage, UM’s svp, group partner, “so we listened to how people on the front lines were thinking, feeling and speaking out about women’s rights.”The result was “The Laws of Gilead,” a digital, social, editorial, radio, experiential and TV effort that drove home the oppressive rules of the near- future drama (women aren’t allowed to read, they must wear the color of their caste, they’re subservient and powerless) by linking them to current- day events.

One highlight of the campaign involved having a group of women in red cloaks, the signature handmaid outfit, roam the South by Southwest festival and other high- traffic events. Costume exhibits with partners Vogue and Vanity Fair emphasized the harsh symbolism of the apparel so that potential viewers could “feel the impact in a relevant context,” Sage says. An art installation on New York’s High Line encouraged people to take one of the 4,0. Margaret Atwood’s novel on which the series is based, while thought leaders spread provocative quotes from the once- banned book. Fans responded immediately. The Handmaid’s Tale was the internet’s most- discussed show during its launch week, with 1.

Awareness skyrocketed among nonsubscribers, the series premiere drove the highest daily subscriptions to the streaming service year to date, and the drama became the most- viewed debut of any series on Hulu. T. L. S. Mullen. Lowe Mediahub Netflix, Earn Your Power. Category: Campaign ($5. Netflix knew that the sweet- spot audience for its new Iron Fist series wasn’t going to be easy to reach. The people most aware of the Marvel comic book—and likeliest to watch its TV adaptation—were overwhelmingly male, millennial and hard- core gamers.“Gamers are highly aware of product placement and integrations, and if done wrong it can be pretty lame,” says Shauna Spenley, vp for marketing, licensing and merchandising, North America at Netflix.

The platform and its agency, Mullen. Lowe Mediahub, found a way to engage gamers by inviting them to activate a code on the gaming news and info sites IGN and Game. Spot. Once the code was accessed, users were treated to footage from the series. The campaign continued with a livestream of two gaming superstars, Justin Wong and Daigo Umehara, facing off on the platform Twitch. Watch The Bad Kids Online IMDB. The campaign resulted in 2. Twitch stream, which was 5. Iron Fist became the most- binged Netflix drama during first- quarter 2.

One key takeaway: “By leaning into cultural gamer insights—their love for nostalgia and competition—we could create experiences that the audience loved and appreciated,” Spenley says. Janet Stilson. Mullen. Lowe Mediahub Netflix, Black Mirror, Season 3: Unblockable Ads. Category: Campaign (less than $5. Targeting an audience that is highly skilled at avoiding ads certainly was a head- scratcher for Netflix and Mullen. Lowe Mediahub when they were looking to develop a campaign for the third season of Black Mirror.

Research showed that about two- thirds of the audience in their sight lines—tech savvy sci- fi fans ages 2. So Netflix simply went around the ad blockers. The company worked with Mashable, The Next Web and Slate to build a native content message directly into the publishers’ CMS in order to avoid triggering ad blockers. The message was appropriately eerie: “Hello ad blocker user,” it read.

You cannot see the ad, but the ad can see you. What’s on the other side of your Black Mirror?”If applied improperly, the strategy might have backfired, given the target’s aversion to ads. With the anti- blocker concept, we felt it struck the right balance of getting what the show was about and reaching its intended audience,” says Shauna Spenley, vp for marketing, licensing and merchandising, North America at Netflix. The results were strikingly better than the previous season’s campaign had been, driving five times more search volume and 3. The series also became a top 1. Symphony Advanced Media.

J. S. Mindshare U. K. Marks & Spencer, Love Mrs. Claus. Category: Campaign ($1- 5 million)After five years of declining Christmas sales, Marks & Spencer needed to make a change.

So the British department store decided to refocus its holiday advertising on a core demographic it had been neglecting: women over 4. Cue Mrs. Claus—the empowered and relatable 1. Rainey Kelly Campbell Roalfe/Y& R, then the brand’s creative agency—brought into the real world last winter through a wide- ranging media campaign from Mindshare. A keystone TV partnership with Britain’s Channel 4 kicked off the network’s Christmas programming during hit reality show Gogglebox, placing Mrs. Claus in custom advertising with the broadcaster’s own talent.

A social response activation saw Mrs. Claus take over Marks & Spencer’s Twitter feed to interact with fans.

Watch Jason Kessler, Organizer Behind Disastrous White Supremacist Rally, Get Run Out of His Own Press Conference. At a press conference on Sunday, angry citizens ran off Jason Kessler, the organizer of a disastrous rally for white supremacists, neo- Nazis and other members of the so- called alt right in Charlottesville, Virginia that ended in mass violence this weekend. Local paralegal Heather Heyer died and dozens were injured after suspected member of neo- Nazi group Vanguard America ran over counter- protesters with his car, while two police officers died in a helicopter crash.

The hundreds of event attendees staged brawls in the streets with anti- racist activists while guarded by rifle- toting militiamen, all largely with impunity from the police. Watch Badlands Of Kain Putlocker#. So yeah, there might be a reason Charlottesville simply wasn’t interested in whatever Kessler has to say. According to a video posted by WVIR- TV’s Henry Graff, members of the crowd chanted “shame” as Kessler approached the podium. Kessler, for what it’s worth, seemed to be doing his best to incite the crowd.“Today I just want to come before you, and I want to tell you the story of what really happened before this narrative is allowed to continue spinning out of control,” Kessler started his vile statement. The hate that you hear around you? That is the anti- white hate that fueled what happened yesterday. What happened yesterday was the result of Charlottesville police officers refusing to do their job.”“I disavow anything that led to folks getting hurt,” Kessler continued.

It is a sad day in our constitutional democracy when we are not able to have civil liberties like the First Amendment. That’s what leads to rational discussion and ideas breaking down and people resorting to violence.”That sounds an awful lot like a threat of continued violence if white supremacists don’t get their way thinly veiled as an appeal to discourse, and Charlottesville residents seemed more than done listening. In a video tweeted by Buzz. Feed News’ Blake Montgomery, the crowd swarmed the podium. Subsequent photos and videos showed Kessler being rushed away by police in body armor.“Her name was Heather, sir!” a man shouted at Kessler as he was escorted to a police station. Her name was Heather, Jason. Her blood is on your hands ..

Of course, Kessler didn’t have anything else to say for himself worth hearing. In a subsequent video posted by journalist Brook Silva- Braga, he responded to the question about the death by again saying the real cause was the “denial of First Amendment rights” to him and his compatriots. Kessler also denied any personal responsibility whatsoever for what occurred, saying “I don’t know what happened.”.